Reboot Game Developer Studio Sessions – Eipix Entertainment

Reboot Game Developer Studio Sessions – Eipix Entertainment


The company currently employs over 300 people. We’re based in several cities in Serbia. The HQ is in Novi Sad, where we are now. The company mostly makes HOPA games, but we’ve started developing a whole range of products. It’s mostly in gaming, but also outside of gaming. In gaming, we are looking for something that interests us outside of HOPA. We’re working on a sci-fi point and click adventure. We’re working on a VR project for Samsung Gear which is also sci-fi. We’re working on a range of big, medium and small free to play games for mobile platforms, of course. One of them, Hoppy Land, was recently released. Outside of gaming, we’re dipping our toes into comics. We’re creating a publishing house. It’s a different approach. We aren’t creating and selling the content, but we’re publishing our own content. We’re flirting a little bit with animated movies. We’d love to do that, but it’s very complex and very expensive. I’m not sure we’ll pull it off. We also have ideas about hardware, totally non-gaming related. Hardware and certain applications, and combinations of the two which can be mostly applied in entertainment, but also outside of that. One of Eipix’s biggest strengths is our art department with over 100 employees. 3D artists, 2D artists, cinematic artists, animators… How did we find all these people? Some came to us because of the size of the company, because they heard we make video games. Some we helped grow from scratch and some we helped find their inner artist so they could contribute to our projects and make them better. When it comes to new, interesting projects, we’ve started experimenting with VR projects. For our current VR project we’re using Unity. We’re very pleased with the look and development of the game. It’s still in its early phase. We’re still learning, we still have beginners’ problems. The team working on the project is capable to see it through to the end. I think it’ll turn out to be something beautiful. We’ll have something to show to the world. Our most ambitious project to date is a first person point and click adventure. It’s set in the Lightstep Chronicles universe. We’ve been developing this universe across several different mediums Lightstep Chronicles will be depicted in a graphic novel, video game, and a novel. This is our attempt at making a new IP to create our own brand and to create a space opera that’s unlike anything we’ve done before. It all started with a graphic novel made by our sister company Imagine Incredible. They’re up to date with working on the graphic novel. We in game development are working on the game. We’ve been successful in mobile gaming in the last six months. One of our games got featured on the App Store. Lifeline: Whiteout. Lifeline: Whiteout is a part of the bigger Lifeline franchise by Three Minute Games. The torch to make the next game got passed to us. We were pretty successful and the players received it favorably. They were glad to see us do something new and interesting and at the same time stick to our strengths: storytelling. The game Lightstep Chronicles has been in pre-production for a long time. We have been trying to define the unique visual identity of the game and to try to truly make something new and different from typical sci-fi worlds. We were largely inspired by art deco and art nouveau and sci-fi from the mid-twentieth century. Considering it’s a first person point and click adventure, we didn’t have a lot of room to explore worldbuilding in the way other AAA games do it. However, what I think will positively affect both the players and the game itself is that every shot and scene has been studied, imagined and realised with a lot of attention to detail so that it helps all the other aspects of the game. Eipix in the future? A lot of people tell me that I’m not focused. I do a little bit of this, a little bit of that, I have my fingers in a lot of pies, that I don’t know what I want. I’ve thought a lot about that. Is it possible I’m really making a mistake? That I’m distracted? I realised there are companies worldwide with a similar approach. They do a lot of things simultaneously. These are mostly Asian companies. For example, Yamaha. They make boat engines, guitars, drums, trombones, amps, speakers, software… An even better example is Sony. Right? They’re strong in the music industry, the film industry. They make hardware, they make video games. That’s exactly what I want Eipix to be. A holding company with dozens of smaller companies under it that mostly deal in entertainment. I want to close the loop. I want to make video games, animated movies, graphic novels, virtual reality, toys, tabletop, and maybe some hardware as well. Why wouldn’t we make our own ultimate controller for Steam, Xbox or whatever? That’s the plan for Eipix as far as video games are concerned. This is currently the biggest segment, and will probably continue being so in the future. I don’t have a clear vision right now. I got into gaming because of my love for core games. As a kid I wanted to make real time strategies, something to compete against Starcraft. I loved adventures, I loved RPGs. I love sci-fi. This is definitely something we’re aiming towards.

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